About us

Mundy & Anson is a consumer research company, based in Bristol. We are social anthropologists.

We use a research method called ethnography to help companies and organisations like yours design, brand, and market products and services that your customers will love.

While we are currently a small company (with big ambitions), we expand our team where necessary to bring in trusted colleagues with skills and knowledge in specialist areas, to create a scalable and flexible resource.

Dawn Walter — Founder

As a social anthropologist, Dawn is a trained ethnographer, meaning she uses qualitative research to help companies and organisations like yours design products and services that your customers will actually want.

Dawn established Mundy & Anson in 2017 because she passionately believes social anthropologists have so much to offer the technology and business community.

After migrating to New Zealand in 1997, Dawn worked as a technical writer in both small entrepreneurial start-ups and global corporations in IT, electronics, telecommunications, banking, accounting, and healthcare. In the early 2000's she became increasingly interested in UX (user experience) and went back to university to study Social Anthropology, graduating with a First Class Honours degree.

“I’ve always been inherently curious about how people live their lives, why we do what we do, why certain things about our society are taken for granted and not questioned, why other things are contested. The reason I love anthropology so much is because it provides powerful insights into why people do what they do from a cultural perspective — we’re driven by culture without even realising it. It’s fascinating! It also makes you realise that we’re all so different — while sharing a common humanity — and that understanding these differences can make the world of difference in people’s lives.”

Dawn completed her MA (Hons) at the University of Auckland. Her dissertation explored the construction of masculinity in the New Zealand Army.

“I wanted to delve into the dominant discourse around what it means to ‘be a man’ in the NZ Army, and discover whether the stereotypical, one-dimensional portrayal of soldiers as ‘warriors’ was actually true. It was a fascinating project and gave me a real insight into the lives of soldiers who were deployed in East Timor and Bosnia”.

Dawn also holds an Honours degree in European History from the University of East Anglia in Norwich.

Dawn returned to England in 2017, deciding to settle in the vibrant city of Bristol.

Dawn is a Fellow of the Royal Anthropological Institute, and a member of the Association of Social Anthropologists (ASA) and also the European Association of Social Anthropologists (EASA).

Outside work

Dawn lives in Bristol with her partner, Nick. After two decades in New Zealand, she’s happily re-discovering the UK and all its delights. Long walks over rolling countryside followed by Sunday roast at a local pub is one. Aside from reading voraciously, drawing infrequently, and watching closely, she also writes creatively as a way to keep her writing skills sharp. And if you are planning a trip to New Zealand, she will happily share her favourite places to visit.


Mundy and Anson  what’s in a name?

Our founder, Dawn Walter, explains the story behind our name: “The names Mundy and Anson belong to my ancestors – you might say I’m honouring them...

Hilda Mundy was my paternal great-grandmother, whom I never met. I found a small delicate album belonging to her amongst my father’s things after he died. It was filled with beautiful (and some very accomplished) drawings by, I assume, her contemporaries and friends, in the early twentieth century. I wish I could sit down with her and ask, ‘who drew this? And this one?’.

William Anson is my paternal great-great-great-grandfather, born 1830. He worked for Wesley Richards, eventually becoming foreman of their Shotgun Action Department, patenting the now famous hammerless gun action on May 11, 1875, with John Deeley. Both William and his son, Edwin Anson, have several patents to their name. This family history only came to light after a long-lost cousin tracked me down; sadly, after my father died. Dad was taught to shoot by his father but he never told me about our ‘famous’ ancestors. Perhaps he didn’t know.”

If your business wants insights that will generate innovative solutions, contact Mundy & Anson today >