News, insights and articles

Welcome to our blog*. Here’s where we share our expertise with you, and help you solve some of your business challenges.

* Our website launched in March 2018. We love writing and sharing our knowledge so check back regularly for more blog articles...

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AI in Health and Care: How do we innovate responsibly?

How to innovate responsibly in health tech and why anthropologists are important members of your tech team

Why understanding consumer behaviour is key to coffee cup reuse

Despite reusable cups being widely available in the UK, people are still buying their coffee in paper cups.

Designing the Future

Designing the future is about exploring the power of design in shaping the world of tomorrow. Collaborating with anthropologists, particularly on emerging technology projects, is crucial.

Can we stop talking about 'users'

Can we start thinking, talking, and writing about people in relation to products and services not as 'users', but as people.

Creating inclusive technology products

We all imagine technology to be neutral so it’s a shock to discover that our technology products contain bias and prejudice.