Understanding people's behaviours by learning to look

Our half-day course will give you a taste of the insights you can derive from watching people in context. By exploring how social practices underpin human behaviour, you can create solutions that work.

You’ll come away with a fresh perspective and actionable steps you can use straight away in your organisation.

"Really interesting, interactive, and impactful workshop where you get to work with different kinds of people and get thinking and looking."

Who should attend

Anyone who wants to better understand their audience (employees, citizens, customers, users) such as HR managers, people-managers, marketing managers, brand directors, client strategists, product designers, product managers, and user researchers.

What you will learn

  • Why observing people in context is so important.
  • How you can collect data quickly (we will conduct a 30-minute real-life observation exercise).
  • How to use the data you’ve collected and turn them into insights.
  • What culture is, why it is important, and how it shapes people's behaviours.
  • How to start thinking about people from their perspective.
  • How problem-solving should always start with understanding your audience.

How to book

We run the half-day courses on demand so get in touch if you'd like to attend. We can run it in-house at your offices or at our training venue in Bristol.

You can also attend a taster workshop such as the one we ran at The Famous Royal Navy Volunteer. (Ask us when we'll be running the next one.)

What people are saying

— "Really interesting, interactive, and impactful workshop where you get to work with different kinds of people and get thinking and looking."

— "It was really interesting to see how different the stuff we each saw was in the same place. I will now look for different things."

— "Opens your eyes to what you take for granted around you."

— "A reminder of the power of insight, to not assume and that collaboration gets you to a better place."

— "The workshop was excellent and good fun."

— "It’s a great opportunity to take a step back and reflect about people and their behaviour."

— "Very insightful. You don't realise how much you can learn from observation."